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Calendars Are The Most Cost Effective Way of Advertising
By Michael Lerner
Which promotional product allows customers and prospects to see your logo and message 365 days a year for just pennies a day? The answer has been and still is calendars. From a simple wallet card to a colorful wall poster, imprinted calendars and pocket planners are the most effective and efficient way to advertise.
Christmas cards serve a purpose, but are soon tossed out after the new year. Pens, mugs and totes are great for promoting your business or organization - and they should be given out as gifts, sales builders and recognition awards, but calendars are the only promotional items that stay in constant view for an entire year!
Most people spend a great deal (if not most) of their time at work or home - specifically in their kitchen or home office if they have one. Can you think of a better place for your company's logo, name, phone number and web or email information to be?
Calendars come in many formats. You can choose business card sized calendars that fit in a wallet or purse for easy access on the go, hanging calendars that are small enough to fit in a number 10 envelope or full size wall calendars for all to see. There are calendars that have magnetic backing so they can apply to refrigerators or file cabinets and there's also flip top calendars that fit on any desktop. And for the traditionalists, there are calendars that actually fold out of a foil embossed greeting card. Talk about two bangs for the buck!
Monthly and weekly planners still remain popular formats that also double as a tasteful holiday gifts. Planners include your message hot stamped on the front cover with calendar pages inside full of plenty of room to mark appointments and notes. Planners come in a wide choice of colors and sizes to fit in pockets, desks or on desktops.
The king of calendars remains the basic full size wall version. These calendars constantly draw attention with their wide choice of themes. There are colorful monthly photos or illustrations and even how-to guides on topics as diverse as safety, cooking, motivation, flowers, humor, scenic landscapes, golf and famous landmarks. When your customers hang these beautiful calendars in their places of business, your logo gets even more exposure.
For less than a penny a day, you let people know about your products or services. You can't advertise on the web, in the yellow pages or on billboards for that low a price.
Michael Lerner is a recognized expert in the field of promotional products.
Article Source: http://EzineArticles.com/?expert=Michael_Lerner
